by Baptiste Picard-D, Content Strategist at Publicis Media France. Introducing the Owned First paradigm A recent study conducted by Publicis Media between 2007 and2015 showed that online brand experience shares on skincare category are more and more driven by owned media experiences than paid ones. Skincare clients and prospects are increasingly developing direct relationship with brands: […]
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Editorializer view #1: Power of Owned – How owned-led thinking will improve your brand effectiveness
