Did you know AFP was the first news agency ever created?

AFP and Relaxnews have been involved in an editorial, commercial and technological strategic partnership since 2009, with the AFP Relaxnews newswire as an example of what this has achieved. Following the purchase of Relaxnews by Publicis Groupe, this strategic partnership has been extended and its scope increased. All of Publicis Groupe’s agencies are now able to … Continuer la lecture de Did you know AFP was the first news agency ever created?

Editorializer interview #3 of Patrick Lara on Publicis Conseil’s Loft

« Publicis Loft will benefit the Power of Extension of Relaxnews » Patrick Lara This week: exclusive interview with Patrick Lara, Managing Director at Publicis Conseil, global client leader of Publicis Group for Renault, and founder of the Publicis Loft which Relaxnews recently joined.  This new partnership brings a triple contribution to the Loft: A strategic contribution thanks … Continuer la lecture de Editorializer interview #3 of Patrick Lara on Publicis Conseil’s Loft

Editorializer view #1: Power of Owned – How owned-led thinking will improve your brand effectiveness

by Baptiste Picard-D, Content Strategist at Publicis Media France. Introducing the Owned First paradigm A recent study conducted by Publicis Media between 2007 and2015 showed that online brand experience shares on skincare category are more and more driven by owned media experiences than paid ones. Skincare clients and prospects are increasingly developing direct relationship with brands: … Continuer la lecture de Editorializer view #1: Power of Owned – How owned-led thinking will improve your brand effectiveness

Relaxnews aux Napoleons : lancement commercial des plateformes

Vendredi 16 janvier 2015, Relaxnews était invité à la 1ère édition de l’Innovative Communications Summits© des Napoleons qui a eu lieu du 14 au 17 janvier 2015 à Val d’Isère. Co-Président de Relaxnews, Jérôme Doncieux est intervenu sur le thème « news agencies: game change or die  » afin de partager sa vision de l’avenir du métier d’agence … Continuer la lecture de Relaxnews aux Napoleons : lancement commercial des plateformes